Emmerdale's first sponsor (from 14 December 1999 to 20 February 2002) was Daz detergent, followed by Heinz Tomato Ketchup and Heinz salad cream from May 2003 to May 2005. Reckitt Benckiser took
over until 2009, advertising Calgon, Air Wick, Veet, and Lemsip. Tombola Bingo underwrote the show from November 2009 to March 2012, followed by Bet365 Bingo until March 2014. McCain Foods began
a two-year, £8 million sponsorship on 7 April 2014.[15]
Start of sponsorship End of sponsorship Brand
1999 2002 Daz
2003 2005 Heinz Tomato Ketchup & Heinz Salad Cream
2005 2009 Reckitt Benckiser (Air Wick, Calgon, Veet & Lemsip)
2009 2012 Tombola
2012 2014 bet365 Bingo
2014 Present McCain's
